Strategic Management

This course focuses on the formulation and implementation of business strategies. Students will learn about the strategic management process, including environmental analysis, strategy formulation, strategy implementation, and evaluation and control. The course covers various strategic frameworks and tools such as SWOT analysis, Porter's Five Forces, and the Balanced Scorecard. Through case studies of real companies, students will analyze strategic situations and develop recommendations. The course emphasizes the importance of aligning strategy with organizational structure, culture, and resources. By the end of the course, students will be able to develop and implement effective strategies that create competitive advantage and sustainable growth.