This course introduces students to the fundamental concepts and strategies of marketing. Students will learn about the marketing mix (product, price, place, promotion), consumer behavior, market segmentation, targeting, and positioning. The course covers both traditional and digital marketing approaches, emphasizing their application in the South Sudanese context. Through case studies and projects, students will develop marketing plans for real or hypothetical products and services. The course also addresses ethical considerations in marketing and the impact of marketing on society. By the end of the course, students will be able to analyze marketing situations and develop effective marketing strategies.
This course introduces students to the fundamental concepts and strategies of marketing. Students will learn about the marketing mix (product, price, place, promotion), consumer behavior, market segmentation, targeting, and positioning. The course covers both traditional and digital marketing approaches, emphasizing their application in the South Sudanese context. Through case studies and projects, students will develop marketing plans for real or hypothetical products and services. The course also addresses ethical considerations in marketing and the impact of marketing on society. By the end of the course, students will be able to analyze marketing situations and develop effective marketing strategies.
BM101